Meesho Supplier Panel Let’s increase your sales

The small-scale industry is rising in India. As of February 2024, there are more than 6 crores MSME(Ministry of Micro, Small & Medium Enterprises) in India. The growing enterprises led to one of the questions: How can a seller diversify their customers? One answer is through the internet since the e-commerce market is $57-60 billion in 2023 and expected to be over $160 billion by 2028. But how can a user get the maximum benefit? In the article we will discuss about Meesho  Supplier Panel which can help you with that

Overview of Meesho

Meesho is an online shopping platform founded in 2015 by IIT Delhi graduates Vidit Aatrey and Sanjeev Barnwal, owned by Fashnear Technologies Private Limited which has over 120 million monthly users and their GMV(or Gross Merchandise Value) is over $5 billion in 2022. It was also name in one of the most influential companies of the year by Time (magazine) in 2023. Meesho is also fund by many companies such as Fidelity, Prosus, B Capital Group, Softbank, Sequoia India and Meta.

Meesho Supplier Panel

Meesho Supplier  Panel is a portal own by Meesho which helps small to medium and large scale businesses to sell their products online. As of 2024, it contain more than 11 lakhs Suppliers who are selling in the website with more than 19000 Pin codes for delivery and over 700 categories to sell(popular categories are Sarees, Jewellery, Tshirts, Shirts, Watches and many more)

Benefits of Meesho supplier panel

Lets analyze the benefits offered by the Meesho Supplier Panel

• No commission fee: One of the main benefits of the platform is that it does not charge any commission for any sale held by them. Hence, the seller can take all the profits with them 
• No Penalty Charges: The another benefit of the website is that it does not charge any type of penalty in case if the order is canceled or late dispatch
• Growth for Every Supplier: Meesho understands that their sellers may not be a giant in their field. Hence, from small to large and unbranded to branded, and for the sellers who don’t have a Regular GST Identification Number(or GSTIN), they treated them equally
• Ease of Doing Business: The listing of products is very easy on Meesho. Moreover, it offer a low shipping fee and a 7 day payment cycle from the day of delivery

How to use it?

To start your journey with the Meesho  Supplier Panel, you need to do the following steps

Step 1: Create your Meesho account with the following information in hand

• Mobile Number and Email ID
• GSTIN Number if you are using GST, otherwise Enrolment ID / UIN or Unique Identity Number if you are not using GST
• An active bank account with the GST or UIN
• Your Store Name and your Pickup Address from where the products will be picked

1. Step 2: Start listing the ideas or innovations you want to sell on the platform
2. Step 3: Start getting the orders from the Meesho Audience
3. Step 4: The product will eventually get shipped with the shipping charges
4. Step 5: You will receive your payment within 7 days of your delivery

Turnover restriction by Meesho

If a seller with an enrolment ID or UIN crosses total annual net sales (either on Meesho or by any other means) of INR 40 lakhs, further sales on Meesho will eventually be restricted unless a seller obtains a GSTIN. The limit is INR 20 lakhs for northeastern states.

If a seller with composition GSTIN crosses total annual net sales (either on Meesho or by any other means) of INR 1.5 crores, further sales on Meesho will eventually be restricted unless a seller obtains a regular GSTIN. The limit is INR 75 lakhs for northeastern states.

Reviews by clients

Let’s review what clients say about the Meesho  Supplier Panel

“I had a very bad experience with Meesho, half of the Delivery sent is returned which is all courier returns it doesn’t reach the customer also! And most of the customer returns are fake and they don’t give any claims stating that there is not enough evidence when I send them clear unpacking videos also!” A Reddit user

“I also have many issues with Meesho. I generally sell my bath and beauty products. As per Meesho demand, I always deliver my product on time but Meesho never delivers on time and hence they were eventually return and Meesho charges the return shipping fee also. I also paid ₹1700 for the advertisement on Meesho but did not get any return. Overall, an unprofessional site.” Alka Gupta on Quora

“Our business has grown beyond our imagination, getting up to 10,000 orders consistently during sale days. We are now constantly bringing new products thanks to Meesho’s insights.” Amit and Rajat Jain from Smartees, Tiruppur

“I started selling on Meesho with 4-5 orders on the very first day. In no time I was getting over 1000 orders a day, like a dream come true.” Suman from Keshav Fashion, Hisar

“Meesho made it extremely simple to transition to online business during lockdown. Suddenly we were all over India to our surprise, seeing up to 5X growth on sale days.” Mohit Rathi from Meira Jewellery, Ahmedabad

How to sell more products?

Let’s focus on some tips and tricks on how to sell more products on Meesho:

• List more catalogs: Try to add more catalogs(more than 5-7 catalogs on Meesho) to increase the chances of your sales. Catalogs is basically a list of products to buy
• Set the Right Price: Try to set the right price considering the associated costs and margin. Try to set a competitive price on your products
• Use Price Recommendation Tool: Use the price recommendation tool to be at a competitive price which will eventually increase your sales and visibility by getting an edge over other sellers.
• Right Trend: Many of the customers are on social media and always prefer fresh and unique trends. Hence, try to follow new trends to advertise your products which will eventually help in increasing more sales
• Opt for Next Day Dispatch (NDD) Program: Try to add NDD Program which the platform eventually uses in another category. NDD is basically an assurance that your product will eventually get dispatched on the next day of your order. How to do it? Mentioned below

How to apply for NDD?

To apply for the NDD program, you need to do the following steps

Step 1: Login to your “Supplier Panel” from any device

Step 2: Go to “Support” and click on it

Step 3: Select “Orders & Delivery” from the Support category

Step 4: Choose “I want to add my catalogs under Next Day Dispatch Program/I want to put my complete account under Next Day Dispatch (NDD) program”

Step 5: Raise Ticket

How does Meesho Supplier  Panel earn then?

Well, Meesho is not a god made company or a non profit organization. Hence, it requires returns from the investment they are making. From our research, we found following ways from which Meesho generate the returns

• Return Shipping fee: If a customer returns a product for any reason, Meesho charges a return shipping fee eventually borne by the seller based on the weight of the shipment. Although for some exceptional cases, it can be waived off
• Shipping fee: Well, Meesho does not charge a penny for delivery. Right? No!! Although they do not charge any commission for the product you are selling, but they charge a shipping fee for the delivery
• Advertisements: If a seller wants to advertise their product on Meesho, they also help them to get that. Although, they charge an amount for the service they are offering

Conclusion

Lets conclude the article Meesho Supplier Panel: Let’s increase your sales, with the fact that although Mesho provides various benefits to the users, it still lacks in many places. If you, a seller, wants to sell your product online, my tips will be to try to get a market reputation first before using it on the internet. Or, just try not to sell your products from 1 year of the market openings and gain more skills for online selling and marketing.

FAQs